MILWAUKEE delivers ground-breaking innovation in tape measure durability with the introduction of STUD Tape Measures. These measuring tapes are the industry's most durable, long lasting measuring tapes. They are equipped with heavy duty EXO360 Blade Technology, protecting the blade from rip and wear damage with a high-density coating that wraps 360° around the blade, delivering the longest lasting blade. STUD measurement tape blade is 10 times more abrasion resistant so the numbers won't fade. STUD heavy duty Tape Measures are fully encased in a reinforced frame and impact resistant overmold, allowing the Tapes to survive an 80 ft. drop. STUD Tape Measures set a new standard for durability in the industry.